Brand Spotlight: New Balance

One of Eight One’s newest brands is an American staple that has been making quality footwear for more than a century. From its founding as a manufacturer of arch supports and orthopedic shoes, to where it is today – one of the most recognizable footwear brands in the market – New Balance is a market leader that offers a range of performance and lifestyle footwear options, as well as apparel and accessories for athletes around the world.

Founded by William Riley in 1906 as the New Balance Arch Company, Boston-based New Balance began as a manufacturer of arch supports and orthopedics. That legacy still lives on in the brand’s goods, as New Balance offers some of the most ergonomic and comfortable footwear on the market today. Models like the 574, 990, 997, and 998 boast unprecedented stability, comfort, and durability across the product range.

In 1936, New Balance entered the running category which would take the brand to new levels of success, influence, and global notoriety. As running became popularized in the 50s and 60s, so too did New Balance’s influence in the running category. Runners began going to New Balance for custom running shoes because of the brand’s expertise and commitment to quality craftsmanship. New Balance’s 80+ years of experience in the running category continues today, with silhouettes like the 860, 880, 940, and 1260 continuing to be seen on the feet of world-class marathoners and weekend warriors, alike.

In fact, it’s the fusion of fashion, function, and timelessness that sets New Balance apart in today’s footwear landscape. Few brands have been able to so seamlessly merge a storied legacy of quality craftsmanship with the athletic-centric footwear that is popular today. As an example, let’s take a look at the New Balance 574.

The 574 has been one of New Balance’s most popular silhouettes since its introduction to the market in the 1980s. Its classic shape, affordability, and timeless appeal has made the New Balance 574 one of the most recognizable silhouettes in all of footwear history. This shoe is as appealing to consumers today as it was in the 1980s, and continues to be a key lifestyle silhouette for the brand. But, as consumer preferences have shifted across the decades, so too has the 574.

Traditionally a casual footwear option, the 574 has recently undergone a transformation from a lifestyle shoe into one that is as effective in the gym as it is on the street. The New Balance 574 Sport represents a shoe that respects the past while looking to the future. A classic mix of suede and mesh is transformed into a sleek synthetic sat atop New Balance’s Fresh Foam cushioning. This is a modern take on an icon, created for the tastes of a new generation.

Eight One is proud to carry the 574 Sport, as well as a range of other footwear and apparel offerings from New Balance. For Eight One customers looking for an athletic shoe, the New Balance 247 and New Balance Fresh Foam are both great options. For the customer looking for New Balance’s more classic silhouettes, the stellar “Made in the USA” 997 & 998 should fit your needs.

Check out our entire line of New Balance offerings by visiting the product page here!

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